The Lincoln brand itself is suffering greatly right now, and in order for any car from Lincoln to be a hit or a home run, it's going to have to be a superstar.

You've got dealers hesitant to order 05's until they move the 04's; the 05's are being squeezed out,

The incentive data include 13 different types of incentives and includes lease incentives. It is very comprehensive.

go over $3 and close to $4 and stay at that level for at least a year.

They are trying to keep inventory turning by lowering the price through incentives. But obviously the vehicle is under pressure already.

It keeps Honda and Toyota sort of looking at Nissan. The fact that Nissan is refreshing their product periodically keeps Honda and Toyota on their toes. It keeps that market very competitive. I think it's a positive for Nissan and a positive for the whole segment. The benefit is the consumer has a lot of great choices.

It's somewhat surprising that they would come forward with a big incentive program at this time. Their pricing program seems to be getting some traction, and they're getting some momentum from their new models.

It's one of the, if not the most competitive segments. You have high-volume brands, and a lot of their entries in that segment are flagship models.

Ford has had a gap for a long time between its Focus and its Five Hundred. Now ... it's apparently hit the sweet spot. It also helps that the Fusion has gotten extremely positive reviews in the automotive press.

It seems like there's a lot of good initial buzz on this product.